Steps for the Activity

For this activity you’ll want to break the group into teams of 4-5 people. This is an optimal number for group work.
  1. Select several themes or topics for groups to focus on:
    • Campaign focus: Ask a group to choose a campaign such as Canada's Tar Sands or Arctic campaigns. Focus the group to think about about how an approach to a specific opportunity, in Canada's case a national election, looks differently with the 7 shifts as a guide. Have people discuss what a radically positive story would look like. Have this group to hone in on 1 or 2 of the shifts (e.g. root causes/ dogmatic defender) to further focus their thinking.
    • Regional or national focusUsing the Grip activity, have a group focus on what is happening regionally or nationally that they could GRIP onto. Have the group focus on how they might use a cultural occurance to tell a different kind of story. You may also focus the group to focus on 1 or 2 of the shifts (e.g. supporters to change agents and fearing failure)
    • Internal culture focus: Assign one group to determine what "living the 7 shifts" would it mean for internal culture. Have them define how we can live and breathe it in the way we interact with each other, hire, run meetings etc.
    • Engagement focus: Have a group consider extending the supporter journey - what does our current interaction with supporters look like? How might we turn this on its head and extend it?
  2. Brief all participants on the 4 areas of focus.
  3. Allow participants to self select. If some groups are too large or too small, use your mighty facilitation powers and ask people to redistribute.
  4. Have teams write ideas up on a flip chart and be ready to present back to the other teams

Materials

  • Markers
  • Post-its
  • Flip Chart

Discussion

When briefing the activity the facilitator should emphasize that the only way we can create a record of their conversations is through great note taking. Let the groups develop their ideas and give each group 3 minutes to present back to the bigger group - try and tease out how these ideas feel different to what we normally do, whether they feel courageous and how they offer opportunities for people to engage in a meaningful way with Greenpeace.